About Justin Gelband

Justin Gelband is a globally renowned wellness expert, known for transforming the bodies and lives of some of the world’s top models and celebrities.
 With decades of experience and a career marked by resilience and innovation, Justin created the JG Method, a holistic fitness philosophy that combines functional movement, mindful connection, and personalized training to unlock each individual's best potential.

After a life-changing car accident in 2004, Justin redefined his approach to wellness, emphasizing the mind-body connection, intelligent movement, and sustainable lifestyle practices. His method focuses on understanding the unique needs of each body, prioritizing alignment, strength, flexibility, and recovery — principles that have made him a trusted name in fitness and a true pioneer in the industry.

Today, Justin continues to inspire a global community, helping people not just to move, but to move better, live healthier, and embrace their best selves.

Certifications and Methods

Applied Functional Movement (AFM) and the JG Method Drawing from his extensive training at the prestigious Gray Institute and decades of hands-on experience with top athletes, models, and individuals around the world, Justin Gelband developed Applied Functional Movement (AFM) — a dynamic, comprehensive approach to body conditioning and functional wellness.

AFM blends techniques from functional training, resistance work, Pilates, and martial arts into a cohesive system designed to build alignment, stability, strength, and resilience. It emphasizes the activation of deep stabilizing muscles, the importance of posture, and the connection between movement, breathing, and mental focus. 
 Through lighter weights, strategic resistance, and purposeful repetition, AFM promotes lean muscle development without excessive bulk, supporting a sculpted, mobile, and powerful body.

This philosophy is the foundation of the JG Method, Justin’s signature training system.

The JG Method translates the principles of AFM into an accessible and transformative fitness experience, focusing on three key pillars:

  • 01.  Intelligent Movement

    Prioritizing alignment, mobility, and intentional movement.



  • 02. Mind-Body Connection:

    Developing deeper awareness, precision, and control in every movement.



  • 03. Sustainable Lifestyle

     Integrating fitness with mindful recovery, balanced nutrition, and long-term health practices.


Brands & Personalities

A Trainer Behind the World's Most Iconic Bodies

A Trainer Behind the World's Most Iconic Bodies For over a decade, Justin Gelband shaped the fitness journeys of the world’s most celebrated models, becoming a vital part of the success stories behind the Victoria’s Secret Fashion Shows. His method, which emphasizes intelligent movement, posture, and mind-body connection, helped define the signature long, lean, and athletic physique that became synonymous with the VS runway.

Today, Justin continues to train elite clients, including ongoing work with supermodel Candice Swanepoel and other prominent names in fashion, entertainment, and media. His unique ability to adapt the JG Method to every stage of life and career — from major event preparation to post-pregnancy recovery — keeps him a trusted name among top personalities who seek longevity, balance, and excellence in their wellness journeys.

  • Candice Swanepoel

    📍 Vogue Australia

    “Not model thin. Model fit.”
    Justin Gelband was essential in building my body with health, focus and awareness.

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  • Irina Shayk

    📍 Vogue US

    "We work with what we have—even hotel towels become equipment with Justin."
    Our training is simple, adaptable, and extremely effective, even on the go.

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  • Miranda Kerr

    📍 Daily Mail UK

    "Justin accompanied me in training sessions that respected my rhythm, my body and my phases — including post-pregnancy."

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